How a small printing business beat out corporate competitors.
This is the campaign that made it happen.
Make it yours.
Let’s hear it for humans. Through a personable, approachable marketing campaign, I helped Novelty Printing triumph over corporate competitors like CustomInk and _____.
Highlighting the people.
People want to trust their products. By designing copy and ads that drew attention to the personal investment of a small business in their work, I highlighted aspects of Novelty Printing that they have over major printing corporations like CustomInk. Whereas large companies require customers to design their own merchandise from a pre-established set of shapes and letters, Novelty Printing boasts the personal touch of professional designers at no extra cost. Our audience loved hearing about the time and attention Novelty Printing pays to their products.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace